Small business websites
A polished, responsive site that explains what you do, builds confidence and makes it easy to enquire or book.
Independent website design · Singapore
A clearer website for your next stage.
I design and build thoughtful websites and Shopify stores for small businesses—so customers can understand what you offer and how to take the next step.
Design and build, with a clear handover. Marketing and sales guarantees aren’t part of the service.
Built around real products
One point of contactMobile-friendly buildsShopify focusedPractical handover
What I can help with
Good websites start with a clear plan.
From a first business site to a more useful online store, I keep the work focused on your offer, your customers and the essentials you need to run it.
Shopify stores
Store design and setup for product businesses, with clear collections, useful product pages and a straightforward shopping flow.
Refreshes and support
Improve an existing site, tidy up key pages or get help with small updates after launch. Ongoing work is scoped separately.
A store I run myself
Meet Dices Singapore.
Dices is my own tabletop games store and the hands-on project behind this work. I use it to manage a real catalogue and keep improving the experience across browsing, product details and checkout.
- Shopify storefront with collection and product pages
- Responsive layouts for desktop and mobile browsing
- Product-led structure and a tested shopping flow
This is my own store, not a client case study. I’m not presenting sales results or marketing outcomes.
A few views from the store: collection, product and cart.
Indicative project ranges
Clear starting points. A quote shaped around your scope.
These ranges help with early planning. I’ll confirm the pages, content, platform and integrations before sending a fixed project quote.
Essentials
Starter website
S$1,500–S$2,500
A compact website for a new or small business with a clear offer and a focused set of pages.
- Responsive design and build
- Core business pages
- Contact or enquiry pathway
More room to grow
Business website
S$2,500–S$4,000
A fuller site for a business that needs more detail, page types or a stronger content structure.
- Custom page layouts
- Content structure and polish
- Launch checks and handover
Shopify focused
Shopify store
S$3,000–S$6,000
A product storefront scoped to your catalogue, store content and required shopping features.
- Storefront design and setup
- Collection and product templates
- Shopping flow review and handover
Ongoing support is typically S$100–S$300/month, depending on the hours and tasks agreed. Platform subscriptions, domains, paid themes and apps are separate. Final pricing depends on scope.
What the service covers—and what it doesn’t.
I design and build your website or online store. That can include page layout, responsive styling, agreed content setup, Shopify configuration and launch handover.
I don’t provide marketing or promise sales. Advertising, social media, ongoing SEO campaigns, lead generation and revenue outcomes are outside the website build. Results depend on many factors beyond the site itself.
My main platform focus is Shopify. Other platforms can be considered when the project is a good fit and the requirements are clear.
A simple process
From first conversation to handover.
You’ll know what I need from you, what I’m working on and when feedback is due.
Understand
We discuss your business, customers, goals for the site and the features you need.
Plan
I confirm scope, page list, responsibilities, project price and timeline in writing.
Design and build
I create the agreed pages and share review points for your consolidated feedback.
Launch and hand over
We check the agreed essentials, launch when ready and go through how to manage the site.
Typical small-business website: around 4–6 weeks, once content, access and feedback are ready.
Start with a conversation
Tell me what you’re building.
Share a little about your business, the website you need and your target timing. I’ll reply to arrange a short discovery chat.